The Performance Dashboard gives you a real-time view of how your campaigns, ad sets, and ads are performing across all connected ad accounts.
Campaign Hierarchy
The dashboard is organized as a drill-down table:
- Campaigns — top-level view of all campaigns in the selected ad account
- Ad Sets — expand a campaign to see its ad sets
- Ads — expand an ad set to see individual ads
Click any row to drill into its children. Breadcrumbs at the top let you navigate back up the hierarchy.
Metrics
Every level of the hierarchy displays the same core metrics:
| Metric | Description |
|---|
| Spend | Total amount spent |
| Clicks | Link clicks |
| Impressions | Number of times ads were shown |
| CTR | Click-through rate |
| CPM | Cost per 1,000 impressions |
| CPC | Cost per click |
| Results | Conversions based on your objective |
| Conversion Value | Revenue attributed to conversions |
| Cost per Result | Average cost per conversion |
| ROAS | Return on ad spend |
Use Column Presets to quickly switch between metric views (e.g., “Engagement”, “Conversions”, “Revenue”). You can also build a custom column layout with the column customizer.
Filtering
Date Range
Filter data by preset ranges or a custom window:
- Today
- Yesterday
- Last 7 Days
- Last 14 Days
- Last 30 Days
- Lifetime
Status
Filter campaigns by delivery status:
- All — shows everything
- Active — currently delivering
- Paused — manually paused
Search
Use the search bar to find campaigns, ad sets, or ads by name. Results filter in real time as you type.
Sorting
Click any column header to sort ascending or descending. Sorting applies within the current hierarchy level.
AdStellar assigns a performance tier to each campaign, ad set, and ad based on your goals:
| Tier | Meaning |
|---|
| Winner | Exceeding your target metrics consistently |
| Good | Meeting targets within an acceptable range |
| Learning | Still in Meta’s learning phase — not enough data yet |
| Poor | Underperforming against your targets |
Attribution Source
Toggle between Meta and Cometly attribution at the top of the dashboard. This changes which data source is used for conversion-related metrics (Results, Conversion Value, Cost per Result, ROAS).
Learn about attribution settings → 
