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The Performance Dashboard gives you a real-time view of how your campaigns, ad sets, and ads are performing across all connected ad accounts.

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Campaign Hierarchy

The dashboard is organized as a drill-down table:
  1. Campaigns — top-level view of all campaigns in the selected ad account
  2. Ad Sets — expand a campaign to see its ad sets
  3. Ads — expand an ad set to see individual ads
Click any row to drill into its children. Breadcrumbs at the top let you navigate back up the hierarchy.

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Metrics

Every level of the hierarchy displays the same core metrics:
Use Column Presets to quickly switch between metric views (e.g., “Engagement”, “Conversions”, “Revenue”). You can also build a custom column layout with the column customizer.

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Filtering

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Date Range

Filter data by preset ranges or a custom window:
  • Today
  • Yesterday
  • Last 7 Days
  • Last 14 Days
  • Last 30 Days
  • Lifetime

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Status

Filter campaigns by delivery status:
  • All — shows everything
  • Active — currently delivering
  • Paused — manually paused
Use the search bar to find campaigns, ad sets, or ads by name. Results filter in real time as you type.

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Sorting

Click any column header to sort ascending or descending. Sorting applies within the current hierarchy level.

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Performance Tiers

AdStellar assigns a performance tier to each campaign, ad set, and ad based on your goals:
Performance tiers only appear for campaigns that have goals set. Learn about setting goals →

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Attribution Source

Toggle between Meta and Cometly attribution at the top of the dashboard. This changes which data source is used for conversion-related metrics (Results, Conversion Value, Cost per Result, ROAS). Learn about attribution settings →