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The Agent covers the full advertising workflow — from making the creative to launching it and keeping it optimized. This page walks through what it can do, with example prompts you can paste straight into the chat. The home screen also groups these into a launcher: Create, Actors, Optimize, and Launch. Hover an icon for a description, or click it for ready-made starter prompts.

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Create ad creative

Generate ready-to-run ads from a description, a product, a URL, or a competitor’s ad.

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Image ads

Static image ads in any style:
  • Clean studio product showcases
  • Lifestyle / UGC-style shots with your product in real-world use
  • Before / after comparisons
  • Testimonial graphics with quote copy
  • A/B visual variations of the same product
  • Restyle a competitor’s image using your product
Try: “Create a clean studio-style product showcase image ad for my [product].” or “Generate 4 visual variations of my [product] so I can A/B test them.”

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Video ads

Talking-actor and UGC-style videos. There are two main styles, and the Agent will help you pick:
  • Exact-script videos — the actor says your script word-for-word. Best when you have specific claims, brand language, statistics, or CTAs that must be said verbatim.
  • Natural / realistic UGC — looks like a real person filmed a selfie video; the delivery is natural and paraphrased rather than word-for-word. Best for authentic-feeling reviews and testimonials.
Common requests include founder/expert talking heads, product demos, and customer-testimonial styles.
Try: “I want a realistic UGC review video that paraphrases my script naturally.” or “I want a talking-actor video where the actor reads my exact script word-for-word.”

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Ads from a URL

Paste a landing page or product URL and the Agent can set up the product, pull in details, and generate matching image or video ads — keeping the messaging aligned with the page.
Try: “Set up a brand-new product from this URL and make an ad: [url]” or “Make a video ad that matches the messaging on this landing page: [url]“

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Recreate a competitor’s ad

Reverse-engineer an ad you paste in — clone the visual style, match the pacing and structure, adapt just the hook/script, or analyze what makes it work before recreating it for your product.
Try: “Clone this competitor video’s style but feature my product instead.” (then paste the reference)

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Work with AI actors

AI actors are reusable, consistent characters you can put in image and video ads.
  • Create custom actors from a description or a reference photo
  • Browse your actor library or the built-in stock actor library
  • Place your product in an actor’s hands, or have them wear / use / demo it
  • Generate variations of an actor — different outfits, scenes, or expressions
Try: “Create a new AI actor from this photo,” “Show me my AI actors,” or “Create a lifestyle image of one of my actors using my product.”

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Analyze performance

Get visibility into what’s working that goes beyond Meta Ads Manager. (Requires a connected Meta account.)
  • Rank your top performers — creatives, copy, and audiences by score
  • Find underperformers — what to cut
  • Spot trends — what’s trending up or down over a time window
  • Compare — two campaigns or creatives side by side, or two time periods
  • Review a campaign — what changed and what to do next
  • Deep-dive your winners — analyze your best creatives so the Agent understands what makes them work
Try: “Show me my top-performing creatives ranked by score,” “What should I cut?,” or “Why did my CPA go up last week?”

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Improve existing ads

Iterate on creative you already have:
  • Change the copy or text overlay
  • Tighten the hook to grab attention faster
  • Shift the tone (more urgent, or softer and friendlier)
  • Add captions / subtitles to a video
  • Spin off A/B variants of an existing ad
Try: “Tighten the hook on this ad,” or “Generate 3 A/B variants of my best-performing ad.”

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Plan strategy

Think through the bigger picture:
  • New product launch plans
  • Holiday / seasonal campaigns
  • Reactivating a struggling product
  • Funnel-stage creative ideas (top, middle, bottom of funnel)
  • Audience and targeting recommendations
Try: “I’m launching a new product — help me plan the creative and campaign strategy.”

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Launch & manage Meta campaigns

Take creative live and manage it without leaving the chat. (Requires a connected Meta account.)
  • Launch a new campaign using creatives you already have, or let the Agent pick proven creatives and audiences for a product
  • Launch paused for review — build the full campaign but create it paused so you can check it in Meta before it spends
  • Clone a past winner — replicate the structure of a previous winning campaign
  • Build a “greatest hits” campaign — find your top creatives from a recent window and relaunch them with fresh copy
  • Manage live campaigns — pause, resume, archive, and adjust budgets
Try: “Launch a campaign for my [product] — pick proven creatives and audiences,” or “Build me a greatest-hits campaign from my top creatives in the last 30 days.”
Every launch and change is shown on a confirmation card with the cost before anything goes live. For the manual launch flow, see the Campaign Launch guides.

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Automations (coming soon)

Automations aren’t live yet. This section describes functionality that’s on the way — it isn’t available in the Agent today. We’ll update these docs when it ships.
Automations will be persistent rules that monitor and act on your ads between sessions, so your account keeps getting optimized when you’re not in the app. The planned experience lets you:
  • See your current automations and the available rule templates
  • Get AI recommendations for which rules fit your situation
  • Preview a rule before turning it on
  • Toggle rules on or off, and apply a curated strategy template
Typical rules will include pausing underperformers, scaling winners, detecting creative fatigue, and running daily health checks. As always, nothing will be saved or turned on until you confirm.

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Ask & look things up

You can also just ask:
  • “What products do I have set up?”
  • “What’s in my brand kit?”
  • “How do I connect my Meta ad account?”
  • “What’s the difference between exact-script and realistic UGC videos?”
  • “How do credits work?”

Modes & Credits

How the Quick, Standard, and Deep research modes differ — and how credits are charged.