Campaign Settings is the first step of the launch wizard. Here you define the top-level properties that apply to your entire campaign.
Ad Account
Select which Meta ad account this campaign will be published to. Only accounts you’ve connected through Meta integration are available.
Launch Type
Choose how to structure the campaign:
- New Campaign — Creates a brand-new campaign in your ad account.
- Add to Existing Campaign — Appends new ad sets and ads to an existing campaign. Useful for scaling what’s already running.
Campaign Name
Give your campaign a name. AdStellar supports naming tokens — dynamic placeholders that get replaced with real values at publish time.
Example: {budget_type} | {campaign_objective} | {launch_date} becomes CBO | SALES | 2025-03-15.
See all available tokens →
Campaign Objective
The objective tells Meta what result you’re optimizing for. Choose one:
| Objective | Best For |
|---|
| Leads | Collecting contact info through forms or landing pages |
| Sales | Driving purchases or other high-value conversion events |
| Traffic | Sending users to a website or app |
Your objective determines which optimization goals and conversion events are available in later steps.
Special Ad Categories
If your ads relate to Credit, Employment, Housing, or Political content, you must declare the category here. This is a Meta policy requirement.
When a special category is selected, you’ll also need to specify target countries. Meta restricts certain targeting options for these categories to comply with advertising regulations.
Failing to declare a required special ad category can result in ad rejections or account restrictions from Meta.
Budget & Bidding
Advantage Campaign Budget (CBO)
Toggle this on to set the budget at the campaign level. Meta distributes spend across your ad sets automatically based on performance.
When CBO is off, you set budgets individually on each ad set in the next step.
Budget Amount & Type
- Daily budget — Meta spends up to this amount per day.
- Lifetime budget — Meta distributes the total amount across the campaign’s schedule.
Bid Strategy
Controls how Meta bids in the ad auction:
| Strategy | Description |
|---|
| Highest Volume | Meta maximizes results within your budget. No cost cap. |
| Cost Per Result Goal | Meta tries to keep your average cost near a target you set. |
| Bid Cap | Sets a hard maximum bid. Gives tight cost control but may limit delivery. |
Starting with Highest Volume is a good default for new campaigns. Switch to Cost Per Result Goal or Bid Cap once you have baseline performance data.
