Ad Account
Select which Meta ad account this campaign will be published to. Only accounts you’ve connected through Meta integration are available.Launch Type
Choose how to structure the campaign:- New Campaign — Creates a brand-new campaign in your ad account.
- Add to Existing Campaign — Appends new ad sets and ads to an existing campaign. Useful for scaling what’s already running.
Campaign Name
Give your campaign a name. AdStellar supports naming tokens — dynamic placeholders that get replaced with real values at publish time. Example:{budget_type} | {campaign_objective} | {launch_date} becomes CBO | SALES | 2025-03-15.
See all available tokens →
Campaign Objective
The objective tells Meta what result you’re optimizing for. Choose one:Your objective determines which optimization goals and conversion events are available in later steps.
Special Ad Categories
If your ads relate to Credit, Employment, Housing, or Political content, you must declare the category here. This is a Meta policy requirement. When a special category is selected, you’ll also need to specify target countries. Meta restricts certain targeting options for these categories to comply with advertising regulations.Budget & Bidding
Advantage Campaign Budget (CBO)
Toggle this on to set the budget at the campaign level. Meta distributes spend across your ad sets automatically based on performance. When CBO is off, you set budgets individually on each ad set in the next step.Budget Amount & Type
- Daily budget — Meta spends up to this amount per day.
- Lifetime budget — Meta distributes the total amount across the campaign’s schedule.