Creation Methods
From Creative Hub > Video Ads, choose how you want to create:Product Page
Paste a product or landing page URL. AI creates a video ad from it automatically. Most popular.
UGC Avatar
An AI actor naturally presents your product in an authentic talking-head video.
Clone a Video Ad
Paste any video ad URL or upload a file. AI recreates it for your brand. Competitor Clone.
Browse & Recreate from Templates
Below the creation methods, you can browse a library of trending, proven video ad styles:- Pick a category (Hook, Viral, SALE, Clothing, etc.) to filter templates
- Browse available templates — each shows a preview
- Click Recreate on a template you like
- Add your product details and images
- Customize the messaging and settings
- Generate your video
Clone a Video Ad
Have a competitor ad or a video style you want to replicate? Clone it:- Select Clone a Video Ad on the Video Ads page
- Upload the video file (
.mp4,.mov,.webm) - AI analyzes the video’s structure, script, and style
- Select your product and customize the details
- Generate — AI creates a new video inspired by the original, featuring your product and branding
Video Settings
- Aspect ratio — Choose based on where the ad will run (Feed, Stories, Reels)
- Duration — Set how long the final video should be
- Variations — Generate multiple versions to A/B test
Aspect Ratio Guide
| Aspect Ratio | Best For |
|---|---|
| 1:1 (Square) | Facebook Feed, Instagram Feed |
| 4:5 (Portrait) | Facebook Feed, Instagram Feed |
| 9:16 (Vertical) | Stories, Reels, TikTok |
| 16:9 (Landscape) | In-stream, Audience Network |
After Generation
Video rendering typically takes 2–5 minutes depending on complexity. Once complete:- Watch the preview in the results view
- Download the video to your computer
- Save to Media Library for use in campaigns
- Save to Project to organize with related creatives
Preview and Final Render
When you generate a video, the initial result is a preview. Previews are ready quickly and let you evaluate the content, but lip movements and audio may not be fully polished.Rendering the Final Video
To get the highest quality output, click Render Final Video after reviewing the preview. The final render applies pro lip-sync processing that:- Precisely aligns lip movements to the spoken audio
- Polishes audio quality for a natural, professional result
- Produces the final production-ready video
How to Render
Review the Preview
Watch the preview to make sure the content, pacing, and style are right. The preview badge indicates the video has not been lip-sync rendered yet.
Click Render Final Video
When you’re happy with the preview, click Render Final Video. A confirmation dialog shows the credit cost based on video duration.
Wait for Rendering
The lip-sync render processes in the background. You’ll see a progress indicator while it works.
Render Credit Costs
Lip-sync rendering is charged separately from video generation:| Video Duration | Render Cost |
|---|---|
| Up to 10 seconds | 20 credits |
| Up to 15 seconds | 40 credits |
| Up to 30 seconds | 60 credits |
Rendering is optional. You can download and use preview videos without rendering, but rendered videos will have significantly better lip-sync accuracy and audio quality.
Best Practices
- Start with templates — They’re the fastest path to a polished video ad
- Clone competitor winners — Spot an ad that’s working? Clone the style for your brand
- Keep videos under 30 seconds — Shorter videos perform better on Meta
- Use clear product shots — Crisp images translate better into video
- Test multiple aspect ratios — Run the same creative in different formats to find what performs best