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After publishing, you’re taken to the Goals page. This is where you define what success looks like for your campaign.

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Campaign Launched

A “Campaign Successfully Launched” banner confirms your campaign was submitted to Meta. From here, set your performance goals before heading to the dashboard.

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Result Metric Source

Choose where your conversion data comes from:
  • Meta Pixel — Uses Meta’s built-in pixel tracking for conversion data.
  • Cometly — Uses Cometly’s attribution data instead. Only available if you’ve connected Cometly to your account.
Your choice of data source affects how conversions are counted and attributed. Meta Pixel uses Meta’s attribution model, while Cometly provides independent attribution.

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Conversion Event

Select the conversion event you want to measure results against. This should match the event you configured in your ad set conversion settings (e.g., Purchase, Lead, Add to Cart).

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Performance Goal

Set a goal metric and a target value. AdStellar supports three goal types:
MetricWhat It MeasuresExample Target
CPA (Cost per Conversion)How much you pay per conversion$25.00
ROAS (Return on Ad Spend)Revenue generated per dollar spent3.0x
CPC (Cost per Click)How much you pay per link click$1.50
Enter your target value based on your business economics. This is the benchmark AdStellar uses to evaluate whether your campaign is performing well.

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Save & Monitor

Click Save & Monitor to save your goals and redirect to the Campaigns page → Launches tab, where you can track your campaign’s live performance against your targets.
Goals feed directly into AI Insights. Once your campaign has enough data, AI uses your goal targets to rank ad performance, surface winners, and flag underperformers.

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Updating Goals Later

You can update goals at any time from the campaign’s detail page. If your targets change as you learn what’s realistic for your account, adjust them — AI Insights will recalibrate automatically.