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Overview

The Winning Ads page is a central hub that brings together Proven Winners and AI Combos into a single view. Every landing page with ad data is listed here, giving you a quick way to evaluate performance and take action across your entire account.
1

Open Winning Ads

Navigate to Winning Ads from the sidebar and select your ad account.
2

Browse landing pages

All landing pages with ad data are listed. Each card displays:
  • Performance Score — a 1–10 rating based on overall ad performance
  • Spend — total spend across all ads for that page
  • Results — total conversions or outcomes
  • Cost/Result — average cost per conversion
  • ROAS — return on ad spend
  • CTR — click-through rate
3

Take action

Each landing page card has two action buttons:
  • Top Ads — opens the proven winners for that landing page, showing the best-performing tested combinations
  • AI Combos — opens AI-suggested combinations for that page. For underperforming pages, this button shows as AI Suggestions to emphasize discovery opportunities.
4

Drill into combinations

Both drill-down views use the same combo card format with Add to Draft functionality, so you can add any combination to a campaign draft directly from this hub.
FilterDescription
SearchFilter landing pages by URL
SpendFilter by spend range
ResultsFilter by conversion count
ROASFilter by return on ad spend
CTRFilter by click-through rate
Use metric filters to quickly find underperforming pages that could benefit from AI Combos, or high-performing pages where you should scale Proven Winners.

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Lead Form Indicator

Landing pages that use Meta Lead Forms are marked with a lead form indicator on their card. This helps you quickly distinguish between lead generation and website conversion campaigns when browsing the hub.

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When to Use Winning Ads vs. Individual Pages

The Winning Ads hub is designed for account-level decision-making — scan all your landing pages, compare performance scores, and decide where to act. For deep analysis of a specific landing page, navigate directly to Proven Winners or AI Combos from the sidebar.