Overview
Proven Winners shows the exact element combinations that have run together in live campaigns and delivered strong results. Unlike AI Combos which are predictions, every combination here has real performance data behind it.Viewing Proven Winners
Browse landing pages
Landing page cards are ranked by performance. Each card shows:
- Landing page URL
- Spend — total ad spend for that page
- Results — total conversions or outcomes
- Purchase Value — total conversion value
- Cost per Result — average cost per conversion
- ROAS — return on ad spend
- CTR — click-through rate
View winning combinations
Click View Winners on a landing page card to see its top-performing ad combinations.
Review each winner
Every proven combo shows the exact elements that ran together:
- Creative — the ad image or video
- Headline — the headline used
- Primary Text — the body copy
- CTA — the call-to-action button
- Audience — the targeting that was active
Scaling a Winning Combination
Click Add to Draft on any proven winner to add that exact combination to a new campaign draft. This lets you relaunch what’s already working — same creative, same copy, same audience — with fresh budget.Sorting Options
Sort winning combinations by any of these metrics:- Performance Score
- Spend
- Results
- Cost per Result
- ROAS
- CTR
- Conversion Value
Filters
| Filter | Options |
|---|---|
| Date Range | Last 7 Days, Last 30 Days, Last 60 Days, Last 90 Days, All Time |
| Attribution | Meta (default) or Cometly (when connected via Cometly integration) |
Proven Winners vs. AI Combos
| Proven Winners | AI Combos | |
|---|---|---|
| Data source | Real campaign results | Predicted from individual element performance |
| Risk level | Lower — tested and validated | Higher — untested combinations |
| Best for | Scaling what works | Discovering new opportunities |
Use both together for a complete strategy: scale your Proven Winners for reliable returns while testing AI Combos to find the next breakout combination.