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Overview

Proven Winners shows the exact element combinations that have run together in live campaigns and delivered strong results. Unlike AI Combos which are predictions, every combination here has real performance data behind it.

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Viewing Proven Winners

1

Open Proven Winners

Navigate to Proven Winners from the sidebar and select your ad account.
2

Browse landing pages

Landing page cards are ranked by performance. Each card shows:
  • Landing page URL
  • Spend — total ad spend for that page
  • Results — total conversions or outcomes
  • Purchase Value — total conversion value
  • Cost per Result — average cost per conversion
  • ROAS — return on ad spend
  • CTR — click-through rate
3

View winning combinations

Click View Winners on a landing page card to see its top-performing ad combinations.
4

Review each winner

Every proven combo shows the exact elements that ran together:
  • Creative — the ad image or video
  • Headline — the headline used
  • Primary Text — the body copy
  • CTA — the call-to-action button
  • Audience — the targeting that was active
Each combo displays real performance metrics: Spend, Results, ROAS, CTR, CPC, and Conversion Value.

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Scaling a Winning Combination

Click Add to Draft on any proven winner to add that exact combination to a new campaign draft. This lets you relaunch what’s already working — same creative, same copy, same audience — with fresh budget.
Proven Winners are your safest bet for scaling. These combinations have already delivered results, so relaunching them carries lower risk than testing new variations.

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Sorting Options

Sort winning combinations by any of these metrics:
  • Performance Score
  • Spend
  • Results
  • Cost per Result
  • ROAS
  • CTR
  • Conversion Value

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Filters

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Proven Winners vs. AI Combos

Use both together for a complete strategy: scale your Proven Winners for reliable returns while testing AI Combos to find the next breakout combination.