Setting Up Your Brand Kit
Go to Brand Kit in the left sidebar to configure your brand identity.Brand Identity
The core visual elements of your brand:- Brand name — Your company or product name
- Brand logo — Upload your logo for use in creatives
- Brand colors — Add your primary and secondary brand colors
- Brand fonts — Select the fonts that match your brand guidelines
Buyer Profiles
Define who you’re selling to:- Target demographics — Age, gender, location
- Interests and behaviors — What your ideal customers care about
- Pain points — Problems your product solves
- Buying motivations — What drives purchase decisions
Market Research
Add context about your market:- Competitors — Who you’re competing against
- Positioning — How your brand differentiates
- Tone of voice — How your brand communicates (professional, casual, bold, etc.)
Aesthetic Styles
Set visual preferences that guide creative generation:- Style direction — Modern, minimal, bold, playful, etc.
- Color preferences — Beyond brand colors, what palette feels right
- Image style — Photography, illustration, mixed media
How the Brand Kit Affects Generation
When you generate any creative (image ads, video ads, or UGC videos), AI references your Brand Kit to:- Use your brand colors in ad backgrounds and overlays
- Apply your preferred fonts to text
- Write copy that matches your tone of voice
- Target the right audience in the messaging
- Follow your aesthetic direction
Best Practices
- Fill out everything — The more context AI has, the better the output
- Update regularly — As your brand evolves, keep your Brand Kit current
- Be specific about tone — “Friendly and approachable, like talking to a smart friend” is better than just “casual”
- Add buyer profiles — They make a huge difference in copy quality