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Audience templates store your targeting configurations so you can reuse them across campaigns. Instead of rebuilding the same targeting every time, select a saved template and move on.

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Creating an Audience Template

1

Open Audience Templates

Navigate to Templates > Audiences from the sidebar. Click New Template.
2

Define your audience

Configure the targeting parameters:
  • Locations — target by country, region, state, or city
  • Age Range — set minimum and maximum age
  • Gender — All, Men, or Women
  • Languages — restrict to users who speak specific languages
3

Add detailed targeting

Layer in Meta’s detailed targeting options:
  • Interests — topics, pages, and activities users engage with
  • Behaviors — purchase behaviors, device usage, travel patterns
  • Custom Audiences — audiences you’ve built in Meta (website visitors, email lists, etc.)
  • Lookalike Audiences — audiences similar to your existing customers
4

Choose placement strategy

  • Advantage+ — let Meta’s AI automatically choose the best placements
  • Manual Placements — select specific placements (Feed, Stories, Reels, etc.)
Advantage+ placements typically deliver better results for most advertisers. Use manual placements only when you have a specific reason, like creative formats that only work in certain placements.
5

Save

Name your template and click Save.

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Managing Templates

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Views

Toggle between Grid and List views. Grid view shows a summary card for each template; list view shows a compact table. Find templates by name using the search bar.

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Bulk Operations

Select multiple templates to delete them in bulk.

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Using Templates in Campaigns

During the Ad Sets step of the campaign launcher, click Add Audience Template to attach one or more templates. Each template creates a separate ad set with its targeting configuration.
You can add multiple audience templates to a single campaign. Each template becomes its own ad set, letting you test different audiences against the same creatives.