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Overview

The AI Campaign Builder is AdStellar’s flagship AI feature. Instead of manually selecting audiences, creatives, and copy, the AI Builder analyzes your historical performance data and generates a complete, optimized campaign ready to launch.
AI Builder is available on Pro and Ultra plans. Upgrade your plan to unlock it.

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Building an AI Campaign

1

Open AI Builder

Navigate to AI Builder from the sidebar. Select the ad account you want to build a campaign for.
2

Configure campaign settings

Fill in the core campaign parameters:
  • Destination URL — the landing page your ads will drive traffic to
  • Objective — choose Leads, Sales, or Traffic
  • Budget — set your daily or lifetime budget
  • Pixel & Conversion Event — select the pixel and event to optimize for
  • Facebook Page — the Page your ads will run under
  • Instagram Account — the Instagram account for Instagram placements
3

Choose your audience strategy

Select how aggressively AI should explore new audiences:
StrategyBehavior
ConservativeUses only proven audiences with strong historical performance
BalancedMixes proven audiences with experimental ones for controlled testing
ExperimentalExplores a wider range of audiences, prioritizing discovery
Conservative and Balanced strategies unlock after you’ve completed at least 1 campaign with performance data. Start with Experimental if this is your first campaign for this landing page.
4

Choose your creative strategy

The same three levels apply to creative selection:
  • Conservative — sticks to top-performing creatives
  • Balanced — mixes proven creatives with untested ones
  • Experimental — tests a broader range of creative assets
5

Add custom targeting instructions (optional)

Use the text field to provide additional guidance to the AI, such as “focus on women aged 25-34” or “exclude lookalike audiences.”
Save frequently used instructions as templates in the Template Library so you can apply them to future campaigns with one click.
6

Generate the campaign

Click Generate Campaign to start. AI will begin building your campaign immediately.

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How Generation Works

When you click Generate, AdStellar runs a sequence of specialized AI agents, each handling a different part of campaign construction:
  1. Page Analyzer — scans your destination URL to understand the offer, audience, and value propositions
  2. Structure Agent — determines the optimal campaign structure (number of ad sets, naming, etc.)
  3. Targeting Agent — selects audiences based on your strategy and performance history
  4. Creative Agent — picks creatives that match the offer and audience
  5. Copy Agent — generates or selects headlines, primary text, and CTAs
  6. Budget Agent — allocates budget across ad sets based on expected performance
  7. Director Agent — reviews the full campaign and makes final adjustments
Progress is displayed live as each agent completes its work. You can see which agent is currently running and which have finished.
You can navigate away from the page while the campaign generates. The process continues in the background, and you’ll see the result when you return to AI Builder.

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Reviewing the Result

Once generation is complete, you’ll see the full AI-built campaign with:
  • The complete campaign tree (campaign → ad sets → ads)
  • Rationale for each selection — why specific audiences, creatives, and copy were chosen
  • Exclusions — what was considered but intentionally left out, and why
From the review screen you have two options:
  • Launch Campaign — moves the campaign into the standard launch flow where you can make final edits before publishing
  • Generate Different Campaign — discards the current result and runs a fresh generation with the same settings