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The campaign launcher is where everything comes together. You configure your campaign settings, select audiences, pick creatives, and publish — all in one flow.

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Starting a New Campaign

From the Campaigns page, click New Campaign. This opens the launch wizard, a multi-step flow that walks you through the full campaign setup. There are two ways to start:
  • Manual launch — You configure everything yourself, step by step.
  • AI-generated campaign — AI builds an optimized campaign for you. AI launches begin with an AI Overview page where you can review and adjust the generated plan before entering the wizard.
Both paths lead to the same launch wizard. The difference is whether you start from scratch or from an AI-generated draft.

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The Launch Flow

1

Campaign Settings

Choose your ad account, objective, budget, and naming pattern. This is the foundation of your campaign.Campaign Settings →
2

Ad Sets & Targeting

Select audience templates to create ad sets. Configure conversion events, schedules, placements, and per-ad-set budgets.Ad Sets & Targeting →
3

Ads & Creatives

Pick creative templates, assign your Facebook Page, configure tracking, and preview how your ads will look.Ads & Creatives →
4

Review & Publish

See a full summary of your campaign. Fix any validation errors, review the campaign map, and hit publish.Review & Publish →
5

Set Goals

After publishing, define the performance metrics you want to track — CPA, ROAS, or CPC — and set target values.Setting Goals →
6

Monitor

Your campaign is live. Head to the Campaigns page to track performance and let AI Insights surface what’s working.

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Naming Patterns

Throughout the wizard, you’ll set names for campaigns, ad sets, and ads. AdStellar supports dynamic naming tokens like {campaign_objective}, {launch_date}, and {audience_template_name} that auto-fill when the campaign is published. Learn about naming tokens →
If you’re launching campaigns regularly, set up audience templates and creative templates first. The launcher pulls from these templates, so having them ready makes building campaigns much faster.