Best Practices

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Budget Guidelines

• Minimum $5/day** per ad set for Leads, **$10/day for Sales.
• With Creative Testing Mode, budget is split across more ad sets — plan accordingly.
• CBO with at least $100/day works well for 8–12 ad sets.
• Let campaigns run for 3–7 days before making decisions (learning phase).

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Testing Strategy

• Start with 3–5 creative variants per campaign.
• Use Creative Testing Mode for clean A/B tests.
• Test one variable at a time (creative, headline, audience) for clearest insights.
• Use AI Combos to find untested combinations worth trying.

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Creative Best Practices

• Prepare videos in multiple aspect ratios: 1:1 (Feed), 9:16 (Stories/Reels), 16:9 (In-stream).
• Use 3–5 headline variants and 2–3 primary text variants per creative template.
• Include a clear call-to-action that matches your objective.
• Refresh creatives every 2–4 weeks to avoid fatigue — check AI Insights for fatigue signals.

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Scaling Winners

• Use Proven Winners to find combinations that work and relaunch them.
• Check AI Insights weekly to spot trends and fatigue.
• When a creative performs well, duplicate it with slight variations to extend its life.
• Use AI Builder to automatically generate campaigns based on your best performers.

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Organization Tips

• Use naming tokens to keep campaigns organized in Meta Ads Manager.
• Create a workspace per client (agencies) or per product line (brands).
• Save successful launches as templates for quick reuse.
• Use audience templates for targeting configs you use repeatedly.

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Common Mistakes to Avoid

• Wrong objective — Don’t use Traffic when you want conversions. Use Sales or Leads.
• Mismatched result metric — Don’t set your result metric to something different from your actual goal.
• Editing during learning — Don’t change campaigns during the learning phase (first ~50 conversions).
• Forgetting to activate — AdStellar publishes campaigns as paused. Don’t forget to turn them on in Meta Ads Manager.