Step-by-Step Instructions
Select all ad sets
In Meta Ads Manager, navigate to the Ad Sets tab of your campaign. Click the master checkbox in the top-left corner of the table. This will select all of your ad sets at once.
Open the Edit menu
With all ad sets selected, look for the Edit button in the toolbar. Click the small down arrow next to the Edit button to open a dropdown menu.
Click Turn On
In the dropdown menu, click Turn on. This will turn on all of the selected ad sets at once.

Repeat for the Ads Level
After you have turned on all of your ad sets, you need to do the same thing at the Ads level. Click on the Ads tab in Meta Ads Manager and repeat the exact same steps:- Select all ads using the master checkbox
- Open the Edit dropdown menu
- Click “Turn On”
- Click “Publish” to confirm
Troubleshooting
- My ads still say “Off” after publishing. Make sure you have turned on items at both the Ad Sets level and the Ads level. If only one level is turned on, your ads will not deliver.
- I don’t see the Edit dropdown. Make sure you have selected at least one item using the checkbox. The Edit button and its dropdown arrow only appear when items are selected.
- I see “In Review” instead of “Active.” This is normal. After turning on your ads, Meta may take some time to review them before they start delivering. This typically takes less than 24 hours.
