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Subscription Plans

AdStellar offers three subscription tiers designed to grow with your advertising needs. You can choose between Monthly or Annual billing:
  • Monthly Billing — Pay month-to-month with no long-term commitment.
  • Annual Billing — Commit to a full year and save 20% on your subscription. Credits are granted monthly.
Billing settings can be managed at any time from Billing & Subscription in the app.

Plan Overview

FeaturesHobbyProUltra
Monthly Pricing$49/moStarts at $129/moStarts at $499/mo
AI Credits (per month)200500 — 10,0002,000 — 30,000
AI Image AdsYesYesYes
AI Video AdsYesYesYes
AI UGC AvatarsYesYesYes
Custom AI AvatarsNoYesYes
Ad CloneNoYesYes
Competitor Ad CloneNoYesYes
Text to VideoNoYesYes
AI Actor + ProductNoYesYes
LaunchesUnlimitedUnlimitedUnlimited
Campaign ImportsUnlimitedUnlimitedUnlimited
Team Members1 (+$20/member)2 (+$20/member)5 (+$20/member)
Ad Accounts1 (+$49/account)2 (+$49/account)7 (+$49/account)
Meta Data SyncEvery 6 hoursEvery 3 hoursEvery 1 hour
Ad BreakdownYesYesYes
Proven WinnersNoYesYes
AI CombosNoYesYes
Save 20% when billed annually. Annual plans grant credits monthly at the same cadence as monthly plans.
Pro and Ultra plans include additional creative features: Ad Clone (clone any image or video ad for your brand), Competitor Ad Clone (clone ads directly from Meta Ad Library), Text to Video (generate video ads from a description), and AI Actor + Product (combine an AI actor with your product image to create realistic UGC-style photos). All plans include AI Image Ads from Product URL, Video Ads from Product Page, UGC Avatar Videos, Video Templates, AI Script Generation, Voice Selection, Brand Kit, Products, Projects, and Media Library.

Credit Tiers

Pro and Ultra plans offer multiple credit tiers so you can choose the right amount for your usage. Pro credit tiers: 500 / 1,000 / 2,000 / 5,000 / 10,000 credits per month Ultra credit tiers: 2,000 / 5,000 / 10,000 / 20,000 / 30,000 credits per month You can change your credit tier at any time from Settings > Billing. Moving to a higher tier takes effect immediately, while moving to a lower tier takes effect at the end of your current billing period.

Extra Ad Accounts & Team Member Add-Ons

AdStellar allows you to purchase add-ons at any time to expand your team’s capabilities. Add-ons are flexible, instantly applied, and follow the same billing frequency as your subscription (monthly or annual).

Add-On Pricing

  • Extra Ad Accounts — $49/month each: Add additional Meta Ad Accounts beyond what your plan includes.
  • Extra Team Members — $20/month each: Add more users to collaborate on campaigns, analysis, and account management.

How Add-Ons Are Billed

  • Upgrades are prorated. If you add an ad account or team member in the middle of your billing cycle, you’ll only be charged for the remaining time in that cycle for that add-on.
  • Downgrades take effect at the end of the current billing period. Removing an add-on won’t reduce your current cycle’s charge but will adjust your subscription when the next cycle begins.

How to Add or Remove Add-Ons

1

Go to Settings > Billing & Subscription

2

Scroll to the Add-Ons section

3

Click Add or Remove next to the desired add-on

4

Confirm the change

5

Updated limits appear in your Team Usage panel

Changes are applied immediately, and updated limits appear in your Team Usage panel.

AI Credits

What Are AI Credits?

AI credits are the usage currency for AdStellar’s AI-powered features. Credits are consumed when you generate images, videos, or launch AI-built campaigns.
  • Only AI-generated content uses credits.
  • Manually created campaigns do not use credits.

AI Credit Costs

Different AI features consume different amounts of credits:
FeatureCredit Cost
AI Image Generation3 credits
AI Image Editing1 credit
AI Image Resize3 credits per size
AI Video (10 seconds)60 credits
AI Video (15 seconds)90 credits
AI Video (30 seconds)175 credits
Lip-Sync Render (10 seconds)20 credits
Lip-Sync Render (15 seconds)40 credits
Lip-Sync Render (30 seconds)60 credits
AI Campaign Launch20 credits
Image edits and resizes deduct credits each time a revision or resize is applied. Lip-sync rendering is an optional step after video generation — see Video Ads for details.

Included Credits by Plan

Each subscription plan includes AI credits granted every month.
PlanCredits per Month
Hobby200
Pro500 — 10,000 (depends on tier)
Ultra2,000 — 30,000 (depends on tier)

Credit Expiration

  • Credits expire 60 days after they are granted. Use them before they expire.
  • Bonus credits never expire. They remain in your account until used.
  • When you use AI features, your oldest expiring credits are consumed first, followed by bonus credits.

How Credits Are Granted

Monthly Plans

  • Credits are granted on your billing anniversary each month.
  • Each grant expires 60 days after it is issued.

Annual Plans

  • Credits are granted monthly (not all at once), on the same schedule as monthly plans.
  • You receive the same monthly credit amount as the equivalent monthly plan.
  • Each monthly grant expires 60 days after it is issued.
Upgrading your plan or credit tier grants you the new allocation immediately. Your existing unexpired credits remain available.

Viewing Your Credit Balance

To check your remaining credits:
1

Go to Settings > Billing & Subscription

2

Your credit balance is displayed in the AI Credits section

What Happens When You Run Out of Credits?

When your credits are exhausted, AI features are unavailable until you receive your next monthly grant or upgrade your credit tier. To get more credits:
  • Upgrade your credit tier — Move to a higher tier within your current plan for more monthly credits.
  • Upgrade your plan — Move from Hobby to Pro or Ultra for more credits and features.
  • Wait for your next grant — Credits are granted monthly on your billing anniversary.

Bonus AI Credits

Bonus Credits are extra AI credits you earn by referring friends to AdStellar.

Here’s how it works

When someone signs up using your referral link and starts a paid subscription, you both get 200 bonus credits. You get 200, and your friend gets 200 too. Win-win! A few things to know:
  • They never expire. Unlike your monthly plan credits that expire 60 days after being granted, bonus credits stick around in your account until you use them.
  • They’re used second. When you run AI features, we use your oldest expiring plan credits first. Once those run out, we dip into your bonus credits.
  • No limit on referrals. Keep sharing your link — every friend that converts means another 200 bonus credits for you.
So if you’re on the Pro plan (500 tier) and you’ve referred two friends, you’d have 500 + 400 = 900 total credits available that month (and those 400 bonus credits carry over indefinitely).

Managing Your Subscription

Upgrading

1

Go to Settings > Billing & Subscription

2

Click Change Plan

3

Select your new plan or credit tier

4

Confirm the upgrade

Upgrades take effect immediately. You receive your new plan’s credit allocation right away, and your existing unexpired credits remain available.

Downgrading

1

Go to Settings > Billing & Subscription

2

Click Change Plan

3

Select a lower plan or credit tier

4

Confirm the downgrade

Downgrades take effect at the end of your current billing period.

Canceling

1

Go to Settings > Billing & Subscription

2

Click Cancel Subscription

3

Select a reason for canceling

4

Confirm the cancellation

You’ll retain access until your current billing subscription period ends.

Billing & AI Credit FAQs

Do unused credits roll over?

Credits expire 60 days after they are granted. Any credits not used within that window are forfeited. Bonus credits never expire.

Can I buy credits without a subscription?

No. AI credits are only available to subscribers.

Can I add more than 7 ad accounts?

Yes — ad accounts are $49/month per additional ad account.

How do I get more credits?

You have two options:
  • Upgrade your credit tier: Pro and Ultra plans offer multiple credit tiers. Move to a higher tier from Settings > Billing for more monthly credits.
  • Upgrade your plan: Moving to a higher plan increases your base credit allocation and unlocks additional features.

What counts as a credit?

Credits are consumed based on the AI feature used. See the credit costs table above for exact amounts per feature.

Are there hidden fees?

No. You only pay your subscription plus any team member and ad account add-ons.

Need More Help?

If you have billing or credit questions not answered here, our team is here to help. We’re happy to assist!