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The bulk ad launcher lets you build and launch dozens of ad variations to Meta in minutes. This guide walks you through creating campaigns with multiple audience and creative variants, eliminating the tedious duplication work you’d normally do in Ads Manager.

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Getting Started

Navigate to Campaigns in the left menu. This is where you’ll see:
  • Drafts for campaigns in progress
  • AI Launch for AI-generated campaigns (covered in the next guide)
  • Templates for saved configurations
  • Launches for campaigns published to Meta
Click Start a New Campaign to open the campaign builder.

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Campaign Level Settings

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Basic Configuration

1

Select your ad account

Choose the ad account you want to publish to from the dropdown at the top.
2

Choose your campaign objective

Pick your objective: Sales, Leads, or Traffic.
3

Set your campaign name

Enter a campaign name or use naming tokens for automatic naming.
4

Configure your budget

Choose between Campaign Budget Optimization (CBO) or ad set-level budgets and set the amount.

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Ad Set Level: Building Audience Variants

This is where AdStellar’s bulk capabilities really shine.

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Basic Ad Set Setup

1

Set your ad set name

Enter a name or use naming tokens for automatic naming.
2

Configure your budget and schedule

Set the daily or lifetime budget and your start/end dates.
3

Set your targeting locations

Add the geographic locations you want to target.
4

Configure demographic and interest targeting

Set age, gender, and detailed targeting options like interests and behaviors.

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Creating Audiences with the Winners Hub

When building audiences, click into the Winners Hub to see performance data from your imported campaigns. This shows you exactly what has worked before: Locations: See spend, clicks, results, and cost per result for each location you’ve used. Interests: View which interest targeting has performed best (e.g., “Marketing Strategy” at 25costperresultvs."Mailchimp"at25 cost per result vs. "Mailchimp" at 35 cost per result). Custom Audiences: Compare performance of your 1% lookalike vs. 5% lookalike audiences. Select any element and click Apply to Template to add it to your current audience.

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The Power of Variants

Instead of duplicating ad sets manually in Meta, AdStellar lets you create variants that automatically multiply into separate ad sets.

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Example: Testing Three Interests

If you want to test three different interests in their own ad sets:
1

Create your first audience

Set up your base audience with Interest A.
2

Add a second variant

Click Add Variant and add Interest B to the new variant.
3

Add a third variant

Click Add Variant again and add Interest C.
4

Review your variants

You now have 3 ad sets, one for each interest.

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Combining Multiple Variant Types

Variants multiply together:
  • 2 custom audience variants x 3 detail targeting variants = 6 ad sets
  • Add 2 age range variants and you get: 2 x 3 x 2 = 12 ad sets
This lets you launch comprehensive split tests without any manual duplication.

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Saving Audiences

Give your audience a name and click Save. You can reuse saved audiences in future campaigns or select multiple audiences to expand your tests further.

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Ad Level: Building Creative Variants

Click Continue to move to the ad level.

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Basic Ad Setup

1

Select your ad format

Choose single image/video or carousel.
2

Choose your Facebook Page

Select your Facebook Page (required) and optionally link an Instagram account.
3

Build your ad creative

Add your media, headline, primary text, description, and call to action.

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Creating Ads with the Winners Hub

You can start from a template (pulled from your imported campaigns) or create a new ad from scratch. Click Edit on any template to customize it. The Winners Hub is available here too, showing performance data for:
  • Media assets (images and videos)
  • Headlines
  • Primary text
Click any element to add it to your current ad.

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Creative Variants

The variant system works the same way at the ad level: Example: Building 8 Ad Variations
  • 2 media assets (images or videos)
  • 2 primary text variants
  • 2 headline variants
  • Result: 2 x 2 x 2 = 8 unique ad combinations
The breakdown in the top right shows you exactly how many ads will be created.

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UTM Parameters

Add UTM parameters for tracking. You can save parameter templates for reuse (useful if you’re using tools like Cometly or other attribution platforms).

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Review and Publish

Click Continue to Review to see a summary of your campaign.

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Review Page Overview

The review page shows:
  • Total ad sets to be published
  • Total ads per ad set
  • Total ad variations (ad sets x ads)
  • Any errors that need to be fixed before publishing
Example: 12 ad sets x 4 ads each = 48 total ad variations

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Campaign Map

Click Campaign Map to visualize your entire campaign structure:
  • See all ad sets at a glance
  • Click into any ad set to see its targeting
  • Click into any ad to preview the creative variation
This is especially helpful for large launches where you want to verify everything looks correct.

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Creative Testing Mode

Toggle on Creative Testing Mode to put each unique ad into its own separate ad set.
  • Without Creative Testing Mode: 12 ad sets with 4 ads each (48 total ads)
  • With Creative Testing Mode: 48 ad sets with 1 ad each
Why use this? When multiple ads share an ad set, Meta decides how to distribute budget. With one ad per ad set, every ad gets equal budget distribution for true split testing.
Creative Testing Mode increases your total budget significantly. For example, 10/dayx48adsets=10/day x 48 ad sets = 480/day vs. 10/dayx12adsets=10/day x 12 ad sets = 120/day.

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Publishing to Meta

Click Publish to send the campaign to your Meta ad account.
Campaigns publish as inactive. This lets you review everything in Ads Manager before turning them on.

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Setting Goals

After publishing, you’ll be prompted to configure results and goals:
1

Select the campaign

Choose the campaign you just published.
2

Choose a result metric

Pick the metric that matches your campaign goal (e.g., Purchases, Leads, Add to Carts).
3

Set a cost goal (optional)

Define a target cost per result if desired.

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Monitoring Your Launch

The launch progress screen shows:
  • Percentage complete
  • Ad sets created
  • Ads created
Most launches complete within a few minutes.

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After Publishing

Once complete:
  • Click View in Meta to open your campaign in Ads Manager
  • Review the campaign structure
  • Turn on ad sets when ready to go live
All your launches appear in the Launches section for easy reference. You can clear old launches if the list gets too long.

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Troubleshooting

If you see partial launches, errors, or retry prompts, this is usually due to Meta’s API rate limiting or updates. Use the support chat in the bottom right corner for help with any issues.