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The Top Ads feature helps you identify your highest-performing ad combinations and relaunch them with just a few clicks. This guide covers how to use Top Ads to find winners and how to leverage AI Suggestions for untested combinations.

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Accessing Top Ads

Click Top Ads in the left navigation menu. AdStellar pulls in all your ad data from your imported campaigns and organizes it by landing page, showing every website URL you’ve driven traffic to.

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Finding Your Top Performers

When you click on a landing page, AdStellar analyzes all the ads you’ve run to that specific URL and surfaces your top-performing combinations. What you’ll see for each ad:
  • Complete targeting information (interests, lookalike audiences)
  • Ad creative (image or video)
  • Copy and headline
  • Call-to-action button
  • Performance metrics

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Sorting and Filtering

To find your best ads quickly:
1

Sort by your key metric

Sort by the metric that matters most to you, such as cost per result, ROAS, or total results.
2

Set a minimum spend threshold

Filter out ads with insufficient data by requiring a minimum spend amount.
3

Adjust the date range

Narrow or expand the date range to focus on the time period you care about.
4

Review filtered results

Browse only the combinations with meaningful performance data.
This filters out low-spend ads and shows you only the combinations that have meaningful performance data.

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Why This Matters

In media buying, you often want to relaunch ads that are working well or have worked well in the past. The Top Ads feature gives you a complete picture of what’s driving results: the targeting AND the creative together. You can:
  • See exactly which interest targeting or lookalike audiences performed best
  • View the full ad preview on the right side
  • Understand clearly what’s working versus what isn’t

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Relaunching Top Ads

When you find an ad combination you want to run again:
1

Find the winning ad combination

Identify the top-performing ad you want to relaunch from the filtered list.
2

Click Add to Draft

Click the Add to Draft button to save the combination to your campaign drafts.
3

Open the launcher

Navigate to the launcher to review the pre-filled campaign settings.
4

Make any adjustments

Tweak targeting, budget, or creatives as needed before launching.
5

Publish to Meta

Publish the campaign to Meta when you’re ready.
This makes relaunching proven winners incredibly fast. You can also make small adjustments before launching if needed.

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AI Suggestions: Untested Winning Combinations

Navigate back to the Top Ads section and click into AI Suggestions. This feature identifies winning elements from across your campaigns and combines them into new ad variations you haven’t tested yet.

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How It Works

AdStellar scores every element of your ads:
  • Creatives (e.g., 4.6 out of 10)
  • Headlines (e.g., 5.9 out of 10)
  • Audiences
  • Copy
  • Call-to-action buttons
Then it looks across all your imported campaigns and finds high-performing elements that haven’t been used together. For example:
  • A headline from Campaign A
  • A creative from Campaign B
  • An audience from Campaign C
AdStellar combines these into a recommended new ad combination.

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Launching AI Suggestions

Each suggestion shows you:
  • The audience being used
  • The call-to-action
  • Primary text
  • Headline
  • Creative
  • Individual element scores
To test a suggestion:
1

Review the suggested combination

Examine the elements and their individual scores to gauge potential.
2

Click Add to Draft

Click Add to Draft to save the suggested combination.
3

Launch through the campaign builder

Open the launcher, make any final adjustments, and publish.

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Continuous Optimization

AI Suggestions updates continuously. As you launch new ads and they flow into AdStellar, the system analyzes the fresh data and builds new untested combinations for you to try. This eliminates the manual work of:
  • Digging through Ads Manager data
  • Figuring out which audiences performed best
  • Manually duplicating and combining elements
  • Spending hours building new test variations
Spend time exploring the Top Ads feature and regularly check AI Suggestions for new combinations. These untested variations, built from your proven winning elements, could end up being your best-performing campaigns yet.