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Quick reference for advertising and AdStellar terminology, listed alphabetically.

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A

ABO (Ad Set Budget Optimization) — Budget is set and controlled at the ad set level. Each ad set gets its own budget. Ad Set — A group of ads that share targeting, budget, schedule, and optimization settings. Part of a campaign. Advantage Audience — Meta’s AI-powered audience expansion. When enabled, Meta can show ads to people outside your specified targeting if it predicts they’ll convert. Advantage Campaign Budget — See CBO. AI Credits — The usage currency for AdStellar’s AI-powered features, priced at $0.002 per credit ($1 = 500 credits). Consumed when generating images, videos, editing creatives, rendering lip-sync, or launching AI campaigns. Monthly plan credits expire 60 days after they’re granted; bonus and referral credits never expire. See How AI Credits Work. Attribution Window — The time period after a click or view during which Meta credits a conversion to your ad. Default: 7-day click, 1-day view.

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B

Brand Kit — Your brand identity configuration in AdStellar, including brand name, colors, fonts, buyer profiles, and aesthetic preferences. Used by AI to generate on-brand creatives. See Brand Kit.

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C

CBO (Campaign Budget Optimization) — Budget is set at the campaign level. Meta distributes it across ad sets based on performance. Also called “Advantage Campaign Budget.” Conversion Event — A specific action you want people to take on your website (e.g., Purchase, Lead, Add to Cart). Tracked by Meta Pixel. CPA (Cost Per Acquisition) — The average cost to acquire one conversion. Calculated as Spend ÷ Results. CPC (Cost Per Click) — The average cost per link click. Calculated as Spend ÷ Clicks. CPM (Cost Per Mille) — The cost per 1,000 impressions. Calculated as (Spend ÷ Impressions) × 1,000. Canvas — AdStellar’s central workspace for creating AI-powered image ads, video ads, and UGC avatar videos. See Canvas Overview. Creative Template — A reusable set of media assets and copy variants in AdStellar that can be combined to create multiple ad variations. CTR (Click-Through Rate) — The percentage of impressions that resulted in a click. Calculated as Clicks ÷ Impressions × 100.

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D

DSA (Digital Services Act) — EU regulation requiring ad transparency, including beneficiary and payer information on ads.

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I

Image Editing — AdStellar’s chat-based AI editor for refining generated images. Describe changes in plain language and AI applies them. See Editing Generated Images.

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L

Learning Phase — Meta’s initial optimization period for new ad sets. Typically requires ~50 conversions. Performance may be volatile during this period. Lip-Sync Render — An optional post-generation step for video ads that applies pro lip-sync processing to align lip movements with audio. Produces the highest quality video output. See Preview and Final Render.

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M

Media Library — Where you store and manage all creative assets (images and videos) in AdStellar. Assets uploaded here are available when building campaigns. See Media Library. Meta Pixel — A piece of code on your website that tracks visitor actions and sends them to Meta for ad optimization and reporting.

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O

Optimization Goal — What you tell Meta to optimize delivery for within your objective (e.g., Landing Page Views, Offsite Conversions, Lead Generation).

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P

Project — An organizational folder in AdStellar for grouping related generated creatives together. See Projects. Proven Winners — Real ad combinations from your campaign history that delivered strong results. Used for scaling. See Proven Winners.

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R

Result Metric — The primary KPI you choose in AdStellar to measure campaign success. Determines how performance data is displayed and ranked. ROAS (Return On Ad Spend) — Revenue generated per dollar spent. Calculated as Conversion Value ÷ Spend.

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U

UGC Avatar Video — An AI-generated video featuring a realistic avatar talking to camera about your product. Designed to look like authentic user-generated content. See UGC Avatar Videos.

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W

Workspace — An organizational container in AdStellar that isolates campaigns, templates, media, and analytics. Used to separate clients, brands, or projects.