When to Use Clone
- You spotted a competitor ad that’s performing well and want a similar style for your brand
- You found a video ad format you like and want to adapt it to your product
- You want to quickly test a proven ad style without starting from scratch
Getting Started
Go to Creative Hub > Video Ads and select the Clone a Video Ad card (labeled “Competitor Clone”).Step-by-Step Walkthrough
Provide the Source Video
Upload a video file directly (
.mp4, .mov, or .webm, up to 500 MB). You can also reuse a previously analyzed video if you’ve cloned before.The source video is only used as a style reference. Your generated video will feature your own product and branding — no copyrighted content is reproduced.
AI Analysis
Once you provide a source video, click Analyze Video. AI breaks down the video into:
- Scene-by-scene structure — How the video is composed and paced
- Script / voiceover — Any spoken text is transcribed
- Visual style — Colors, transitions, and overall aesthetic
- People detection — Whether the video features a person (used to suggest adding an AI actor)
Select Your Product
Choose which product to feature in the cloned video. Your product name, description, and selling points are pulled in automatically.
Add Details
Customize the messaging — highlight specific benefits, promotions, or features you want to emphasize in the recreated video.
Customize Look and Feel
Adjust the visual direction. You can add notes about the style, color scheme, or aesthetic you want.
Upload Product Images
Select or upload the product images that will appear in the video. Use your best, highest-quality shots for the best results.
Add an Actor (Optional)
If the original video featured a person, the wizard will suggest adding an AI actor. You can choose an avatar or skip this step.
Configure Settings
Set your preferred:
- Aspect ratio — 1:1, 4:5, 9:16, or 16:9
- Duration — How long the final video should be
- Number of variations — Generate multiple versions to test
Review and Generate
Preview your setup, confirm the details, and click Generate. Video rendering typically takes 2–5 minutes.
View Results
Watch the preview of your generated video(s). From here you can:
- Render Final Video — Apply pro lip-sync processing for the highest quality output. This aligns lip movements to the audio and polishes the result. Rendering costs additional credits based on duration — see Render Credit Costs.
- Download the video
- Save to Media Library for use in campaigns
- Save to Project to organize with related creatives
How Competitor Detection Works
When you clone a competitor’s ad, AI automatically detects and handles branding:- Competitor branding is replaced — Logos, brand names, and brand-specific messaging from the original are swapped out for your product and brand identity
- Your brand stays intact — If you clone one of your own past ads, your branding is preserved
Previously Analyzed Videos
After analyzing a source video, it’s saved for your team. You can reuse it anytime without re-uploading or re-analyzing. This is useful when you want to create multiple variations from the same reference. There is a limit of 5 video analyses per day per team.Aspect Ratio Guide
| Aspect Ratio | Best For |
|---|---|
| 1:1 (Square) | Facebook Feed, Instagram Feed |
| 4:5 (Portrait) | Facebook Feed, Instagram Feed |
| 9:16 (Vertical) | Stories, Reels, TikTok |
| 16:9 (Landscape) | In-stream, Audience Network |
Best Practices
- Use high-quality source videos — The better the reference, the better the AI can understand the structure and style
- Keep source videos under 60 seconds — Shorter references produce more accurate recreations
- Upload clear product images — Crisp, well-lit photos translate better into video
- Try multiple variations — Generate 2–3 versions to A/B test which performs best
- Combine with templates — Use Clone for competitor-inspired styles and Templates for proven formats