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Product to Video is a guided wizard that takes your product details and turns them into a polished video ad. You can start from a reference video, or generate directly from your product page — no source video required.

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Getting Started

Go to Creative Hub > Product to Video to launch the wizard. You have two ways to create:
  • From a reference video — Provide a source video to inspire the style, then customize for your product
  • From your product page — Generate a video directly from your product details and images, no reference video needed

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Creating from a Reference Video

1

Choose Your Source

Select a reference video to inspire the style. You can paste a video URL or upload a file.
2

Select Your Product

Pick a product from your catalog. The wizard pulls in your product name, description, and selling points automatically.
3

Add Details

Customize the product messaging — highlight specific benefits, promotions, or features you want to emphasize.
4

Customize Look and Feel

Adjust the visual style, color scheme, and overall aesthetic of the video.
5

Upload Product Images

Select or upload the product images that will appear in the video. Choose your best, highest-quality shots.
6

Configure Settings

Set your preferred aspect ratio, caption style, and other rendering options.
7

Review and Generate

Preview your setup, confirm the details, and click Generate. The video will render in 1–5 minutes depending on complexity.
8

View Results

Watch the preview, then optionally render the final video with pro lip-sync for the best quality. Download or save to your Media Library.

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Creating from a Product Page

Generate a video directly from your product data — no reference video needed:
1

Select Product Page Mode

Choose the Product Page option to generate from your product details.
2

Select Your Product

Pick a product from your catalog. Your product name, description, images, and selling points are pulled in automatically.
3

Upload Product Images

Select which product images to feature in the video. Use your best, highest-quality shots.
4

Choose an Actor (Optional)

Optionally add an AI actor to appear in the video alongside your product for a UGC-style feel.
5

Configure Settings

Set your preferred aspect ratio (1:1, 9:16, or 16:9) and other options.
6

Generate

Click Generate. AI creates a video ad from your product details. Rendering takes 1–5 minutes.
7

View Results

Watch the preview, then optionally render the final video with pro lip-sync. Download or save to your Media Library.

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Cinematic vs. UGC Avatar

FeatureCinematicUGC Avatar
StylePolished product showcaseTalking-head with product
Best forPremium brands, product launchesDirect response, social proof
Includes avatarNoYes
Script requiredNoYes

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Preview and Final Render

After generation, you’ll get a preview video. To get the best quality, click Render Final Video to apply pro lip-sync processing. This aligns lip movements to the audio and polishes the final output. Rendering costs additional credits based on video duration. See Render Credit Costs for details.

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Best Practices

  • Try product-page mode first — It’s the fastest way to get a video ad from your product
  • Use a reference video for a specific style — When you want to match a particular look or pacing
  • Use your best product images — High-resolution, well-lit photos produce better results
  • Try both styles — Test cinematic and UGC approaches to see what your audience responds to
  • Keep videos short — 15–30 seconds is the sweet spot for Meta ads