Getting Started
Go to Canvas > Product to Video to launch the wizard. You have two ways to create:- From a reference video — Provide a source video to inspire the style, then customize for your product
- From your product page — Generate a video directly from your product details and images, no reference video needed
Creating from a Reference Video
1
Choose Your Source
Select a reference video to inspire the style. You can paste a video URL or upload a file.
2
Select Your Product
Pick a product from your catalog. The wizard pulls in your product name, description, and selling points automatically.
3
Add Details
Customize the product messaging — highlight specific benefits, promotions, or features you want to emphasize.
4
Customize Look and Feel
Adjust the visual style, color scheme, and overall aesthetic of the video.
5
Upload Product Images
Select or upload the product images that will appear in the video. Choose your best, highest-quality shots.
6
Configure Settings
Set your preferred aspect ratio, caption style, and other rendering options.
7
Review and Generate
Preview your setup, confirm the details, and click Generate. The video will render in 1–5 minutes depending on complexity.
8
View Results
Watch the preview, then optionally render the final video with pro lip-sync for the best quality. Download or save to your Media Library.
Creating from a Product Page
Generate a video directly from your product data — no reference video needed:1
Select Product Page Mode
Choose the Product Page option to generate from your product details.
2
Select Your Product
Pick a product from your catalog. Your product name, description, images, and selling points are pulled in automatically.
3
Upload Product Images
Select which product images to feature in the video. Use your best, highest-quality shots.
4
Choose an Actor (Optional)
Optionally add an AI actor to appear in the video alongside your product for a UGC-style feel.
5
Configure Settings
Set your preferred aspect ratio (1:1, 9:16, or 16:9) and other options.
6
Generate
Click Generate. AI creates a video ad from your product details. Rendering takes 1–5 minutes.
7
View Results
Watch the preview, then optionally render the final video with pro lip-sync. Download or save to your Media Library.
Cinematic vs. UGC Avatar
Preview and Final Render
After generation, you’ll get a preview video. To get the best quality, click Render Final Video to apply pro lip-sync processing. This aligns lip movements to the audio and polishes the final output. Rendering costs additional credits based on video duration. See Render Credit Costs for details.Best Practices
- Try product-page mode first — It’s the fastest way to get a video ad from your product
- Use a reference video for a specific style — When you want to match a particular look or pacing
- Use your best product images — High-resolution, well-lit photos produce better results
- Try both styles — Test cinematic and UGC approaches to see what your audience responds to
- Keep videos short — 15–30 seconds is the sweet spot for Meta ads