Attribution Sources
Meta Pixel (Default)
Meta’s built-in attribution uses the Meta Pixel and Conversions API to track conversions. This is the default source and requires no additional setup beyond having a Pixel installed on your website.Cometly
Cometly provides first-party attribution as an alternative to Meta’s tracking. It uses server-side tracking to attribute conversions directly, often providing more accurate data — especially for iOS 14.5+ traffic where Meta’s attribution may underreport.Cometly integration requires a separate Cometly account. Connect it from Settings > Integrations.
Configuring Attribution
1
Open Integrations
Navigate to Settings > Integrations.
2
Select your attribution source
Under the Attribution section, choose Meta Pixel or Cometly as your primary attribution source.
3
Save
Click Save. The change takes effect immediately across all features that display conversion data.
Where Attribution Applies
Your attribution source selection affects conversion-related metrics in these features:Attribution Toggle
On pages that display conversion data — AI Insights, Proven Winners, AI Combos, and the Performance Dashboard — an attribution toggle lets you switch between Meta and Cometly views without changing your default setting. This is useful for comparing how each source reports the same data.Attribution Windows
During the campaign launch flow, you can configure the attribution window for each campaign. This determines how long after a click or view a conversion is attributed to an ad. Common windows:- 1-day click — conversions within 1 day of clicking the ad
- 7-day click — conversions within 7 days of clicking the ad
- 1-day click, 1-day view — includes both click and view-through conversions within 1 day