What is a UGC Avatar Ad?
A UGC avatar ad is a video where an AI-generated person talks directly to camera about your product. It looks and feels like authentic creator content, but it’s fully generated by AI. You control the script, the avatar, the voice, and the tone.Step-by-Step: Create a UGC Avatar Video
Go to Creative Hub
Click Creative Hub in the left sidebar. Select the Video Ads tab, then choose the UGC Avatar option.
Select Your Product
Pick a product from your catalog, or enter product details manually. This gives the AI context about what the avatar will be talking about.
Upload a Product Image
Choose or upload a product image that will be shown in the video alongside the avatar.
Pick an Avatar
Browse the avatar gallery and select an AI actor. You can choose from a variety of stock avatars, or create a custom one.
Write or Generate a Script
Write the script the avatar will deliver, or let AI generate one based on your product details. Keep it conversational and authentic — just like a real creator would talk.
Choose a Voice
Select a voice that matches the avatar and your brand’s tone. You can preview different voices before committing.
Generate
Click Generate and wait for your video to render. UGC avatar videos typically take 2–5 minutes to generate.
Render Final Video
For the best quality, click Render Final Video to apply pro lip-sync processing. This aligns the avatar’s lip movements precisely to the audio for a natural, polished result. Rendering costs additional credits — see Render Credit Costs.
Tips for Better UGC Ads
- Keep scripts short and punchy — 15–30 seconds performs best on Meta. Get to the hook fast.
- Use natural language — Write the script like someone is talking to a friend, not reading a press release.
- Match avatar to audience — Choose an avatar that resonates with your target demographic.
- Test multiple avatars — Different avatars can produce very different results. Try a few and let the data decide.