> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adstellar.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Setting Performance Goals

> Configure result metrics and performance targets for your launched campaigns.

After publishing, you're taken to the Goals page. This is where you define what success looks like for your campaign.

## Campaign Launched

A **"Campaign Successfully Launched"** banner confirms your campaign was submitted to Meta. From here, set your performance goals before heading to the dashboard.

## Result Metric Source

Choose where your conversion data comes from:

* **Meta Pixel** — Uses Meta's built-in pixel tracking for conversion data.
* **Cometly** — Uses Cometly's attribution data instead. Only available if you've [connected Cometly](/integrations/cometly) to your account.

<Note>
  Your choice of data source affects how conversions are counted and attributed. Meta Pixel uses Meta's attribution model, while Cometly provides independent attribution.
</Note>

## Conversion Event

Select the **conversion event** you want to measure results against. This should match the event you configured in your ad set conversion settings (e.g., Purchase, Lead, Add to Cart).

## Performance Goal

Set a goal metric and a target value. AdStellar supports three goal types:

| Metric                        | What It Measures                   | Example Target |
| ----------------------------- | ---------------------------------- | -------------- |
| **CPA** (Cost per Conversion) | How much you pay per conversion    | \$25.00        |
| **ROAS** (Return on Ad Spend) | Revenue generated per dollar spent | 3.0x           |
| **CPC** (Cost per Click)      | How much you pay per link click    | \$1.50         |

Enter your target value based on your business economics. This is the benchmark AdStellar uses to evaluate whether your campaign is performing well.

## Save & Monitor

Click **Save & Monitor** to save your goals and redirect to the **Campaigns page → Launches tab**, where you can track your campaign's live performance against your targets.

<Tip>
  Goals feed directly into **AI Insights**. Once your campaign has enough data, AI uses your goal targets to rank ad performance, surface winners, and flag underperformers.
</Tip>

## Updating Goals Later

You can update goals at any time from the campaign's detail page. If your targets change as you learn what's realistic for your account, adjust them — AI Insights will recalibrate automatically.