> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adstellar.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Creative Templates

> Build reusable creative sets with media, copy variants, and CTAs for faster campaign launches.

Creative templates let you package your media assets and ad copy into reusable sets. When you build a campaign, you select creative templates instead of assembling ads from scratch every time.

## Creating a Creative Template

<Steps>
  <Step title="Open Creative Templates">
    Navigate to **Templates > Creatives** from the sidebar. Click **New Template**.
  </Step>

  <Step title="Add media">
    Upload or select existing assets from your [Media Library](/guides/create/media-library):

    * **Images** — single image ads
    * **Videos** — video ads
    * **Carousel** — multiple images or videos in a swipeable format
  </Step>

  <Step title="Write copy variants">
    Add one or more variants for each text field:

    * **Primary Text** — the main ad copy above the media
    * **Headline** — the bold text below the media
    * **Description** — the smaller text below the headline

    Multiple variants let AdStellar generate more ad combinations during launch.
  </Step>

  <Step title="Configure CTA and URL">
    * Select a **Call to Action** button (e.g., Learn More, Shop Now, Sign Up)
    * Enter one or more **Landing Page URLs**
  </Step>

  <Step title="Save">
    Give your template a name and click **Save**. It's now available in the campaign launcher.
  </Step>
</Steps>

<Tip>
  The more variants you add per field, the more ad combinations AdStellar can generate. A template with 3 primary texts, 2 headlines, and 2 images produces 12 unique ads.
</Tip>

## Managing Templates

### Views

Switch between **Grid** and **List** views using the toggle in the top-right corner. Grid view shows creative previews; list view shows metadata in a compact table.

### Search

Use the search bar to find templates by name.

### Bulk Operations

Select multiple templates using the checkboxes, then use the bulk action bar to delete them.

### Ad Account Scoping

Creative templates are scoped to the ad account they were created for. When you switch ad accounts, the template list updates to show only templates associated with that account.

## Using Templates in Campaigns

During the [Ads step](/guides/launch/ads) of the campaign launcher, click **Add Creative Template** to attach one or more templates. Each template's variants are combined to generate the full set of ads.