> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adstellar.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Conversion Tracking & Pixel Setup

> Configure Meta Pixel, conversion events, and attribution for your campaigns.

Conversion tracking tells Meta which actions to optimize for. Proper setup is critical for campaign performance.

## Conversion Locations

The available conversion locations depend on your campaign objective:

| Objective   | Available Locations    |
| ----------- | ---------------------- |
| **Traffic** | Website                |
| **Leads**   | Website, Instant Forms |
| **Sales**   | Website                |

## Selecting Your Meta Pixel

On the **Ad Sets** step, select the Meta Pixel installed on your website. The pixel must be active and firing events for conversion tracking to work.

<Warning>
  If you don't see your pixel in the dropdown, check that it's associated with the ad account you selected. Pixels are tied to specific ad accounts in Meta Business Manager.
</Warning>

## Choosing a Conversion Event

The events available depend on your campaign objective.

### Leads Objective

Lead, Complete Registration, Contact, Schedule, Submit Application, Start Trial, Find Location, Customize Product

### Sales Objective

Purchase, Add to Cart, Initiate Checkout, Add Payment Info, Content View, Search, Add to Wishlist, Complete Registration, Subscribe, Start Trial, Donate

<Note>
  Some events are exclusive to one objective. Events from other objectives appear disabled with a note showing which objective they require.
</Note>

**Custom events** and **custom conversions** are also supported and work with any objective.

## Attribution Windows

Attribution windows determine how long after a click or view Meta credits a conversion to your ad.

| Type              | Options                                   |
| ----------------- | ----------------------------------------- |
| **Click-through** | 1 day or 7 days (default: **7 days**)     |
| **View-through**  | 1 day only (optional, enabled by default) |

Configure attribution during the **Ad Sets** step under attribution settings.

<Tip>
  The 7-day click / 1-day view default works well for most campaigns. Shorten the click window to 1 day if you want stricter attribution.
</Tip>

## Optimization Goals

The optimization goal determines what Meta optimizes delivery for. Available goals vary by objective.

### Traffic

| Goal                   | Notes   |
| ---------------------- | ------- |
| **Landing Page Views** | Default |
| Link Clicks            | --      |
| Reach                  | --      |
| Conversations          | --      |

### Leads

| Goal                | Notes                          |
| ------------------- | ------------------------------ |
| **Lead Generation** | Default — requires a lead form |
| Offsite Conversions | Requires pixel                 |
| Link Clicks         | --                             |
| Quality Calls       | --                             |

### Sales

| Goal                    | Notes                               |
| ----------------------- | ----------------------------------- |
| **Offsite Conversions** | Default — requires pixel            |
| Value                   | Requires pixel with purchase events |
| Link Clicks             | --                                  |
| Reach                   | --                                  |

<Note>
  "Offsite Conversions" means Meta will show your ads to people most likely to convert on your website. This is the recommended optimization for performance-focused campaigns.
</Note>