> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adstellar.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Settings

> Configure your campaign's ad account, objective, budget, and naming.

Campaign Settings is the first step of the launch wizard. Here you define the top-level properties that apply to your entire campaign.

## Ad Account

Select which Meta ad account this campaign will be published to. Only accounts you've connected through [Meta integration](/getting-started/connect-meta) are available.

## Launch Type

Choose how to structure the campaign:

* **New Campaign** — Creates a brand-new campaign in your ad account.
* **Add to Existing Campaign** — Appends new ad sets and ads to an existing campaign. Useful for scaling what's already running.

## Campaign Name

Give your campaign a name. AdStellar supports **naming tokens** — dynamic placeholders that get replaced with real values at publish time.

Example: `{budget_type} | {campaign_objective} | {launch_date}` becomes `CBO | SALES | 2025-03-15`.

[See all available tokens →](/guides/launch/naming-tokens)

## Campaign Objective

The objective tells Meta what result you're optimizing for. Choose one:

| Objective   | Best For                                                |
| ----------- | ------------------------------------------------------- |
| **Leads**   | Collecting contact info through forms or landing pages  |
| **Sales**   | Driving purchases or other high-value conversion events |
| **Traffic** | Sending users to a website or app                       |

<Note>
  Your objective determines which optimization goals and conversion events are available in later steps.
</Note>

## Special Ad Categories

If your ads relate to **Credit**, **Employment**, **Housing**, or **Political** content, you must declare the category here. This is a Meta policy requirement.

When a special category is selected, you'll also need to specify **target countries**. Meta restricts certain targeting options for these categories to comply with advertising regulations.

<Warning>
  Failing to declare a required special ad category can result in ad rejections or account restrictions from Meta.
</Warning>

## Budget & Bidding

### Advantage Campaign Budget (CBO)

Toggle this on to set the budget at the **campaign level**. Meta distributes spend across your ad sets automatically based on performance.

When CBO is off, you set budgets individually on each ad set in the next step.

### Budget Amount & Type

* **Daily budget** — Meta spends up to this amount per day.
* **Lifetime budget** — Meta distributes the total amount across the campaign's schedule.

### Bid Strategy

Controls how Meta bids in the ad auction:

| Strategy                 | Description                                                               |
| ------------------------ | ------------------------------------------------------------------------- |
| **Highest Volume**       | Meta maximizes results within your budget. No cost cap.                   |
| **Cost Per Result Goal** | Meta tries to keep your average cost near a target you set.               |
| **Bid Cap**              | Sets a hard maximum bid. Gives tight cost control but may limit delivery. |

<Tip>
  Starting with **Highest Volume** is a good default for new campaigns. Switch to Cost Per Result Goal or Bid Cap once you have baseline performance data.
</Tip>