> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adstellar.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Ads & Creatives

> Select creatives, configure tracking, and preview your ads before launch.

Ads is the third step of the launch wizard. This is where you select the creative content for your ads and configure how they're tracked.

## Creative Templates

Click **Add Creatives** to open the template drawer. Each creative template contains a combination of **media variants** (images or videos) and **copy variants** (primary text, headlines, descriptions).

When you select a template, AdStellar generates ad variations from the media and copy combinations within it. This is how you launch dozens or hundreds of ad variations from just a few templates.

<Tip>
  Build creative templates in the **Templates** section before launching. Group related creatives together — for example, one template for "Product Demo Videos" and another for "Testimonial Images."
</Tip>

## Ad Naming

Each ad gets a name based on a **naming pattern** with dynamic tokens. For example:

`{creative_template_name} | {headline} | {media_filename}` becomes `Summer Sale | Shop the Look | hero-video`

[See all available tokens →](/guides/launch/naming-tokens)

## Facebook Page

Select the **Facebook Page** that your ads will be published from. This is required for all ads — it determines the Page name and profile picture shown on the ad.

Only Pages connected to your ad account are available.

## Instagram Account (Optional)

Optionally select an **Instagram account** to show on Instagram placements. If you don't select one, your Facebook Page name is used instead.

## Tracking

### Meta Pixel

Toggle pixel tracking on to attach your **Meta Pixel** to ads. This enables conversion tracking and builds retargeting audiences.

### URL Parameters

Add **URL parameters** to ad links for external tracking. Common use cases:

* UTM parameters for Google Analytics (`utm_source=meta&utm_medium=paid`)
* Platform-specific tracking parameters
* Custom query strings for your analytics stack

Parameters are appended to your destination URL automatically.

## Lead Forms

When your conversion location is set to **Instant Forms** (configured in the Ad Sets step), this section appears. Select the lead form(s) to attach to your ads.

Lead forms must be created in Meta first and will be pulled from your connected ad account.

## Ad Preview

As you configure your ads, a **live preview** shows how they'll appear across placements:

* Facebook Feed
* Instagram Feed
* Stories
* Reels

Use the preview to catch issues with image cropping, text truncation, or headline length before publishing.

<Warning>
  The preview is an approximation. Always verify your ads in Meta Ads Manager after publishing to confirm they render correctly on all placements.
</Warning>