> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adstellar.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Ad Sets & Targeting

> Configure audience targeting, budgets, conversions, and scheduling for your ad sets.

Ad Sets is the second step of the launch wizard. Each ad set defines **who sees your ads** and **how they're delivered**.

## Audience Templates

Instead of building targeting from scratch every time, AdStellar uses **audience templates** — saved targeting configurations that you can reuse across launches.

Click **Add Audiences** to open the template drawer. Select one or more templates, and each template creates one or more ad sets in your campaign.

<Tip>
  Build your audience templates in advance from the **Templates** section. This keeps your launch flow fast and your targeting consistent.
</Tip>

## Ad Set Naming

Each ad set gets a name based on a **naming pattern** with dynamic tokens. For example:

`{audience_template_name} | {locations} | {age}` becomes `US Lookalike 1% | USA | 25-34`

[See all available tokens →](/guides/launch/naming-tokens)

## Budget (ABO Only)

When Advantage Campaign Budget (CBO) is **off**, you set the budget for each ad set individually. This gives you direct control over how much each audience segment spends.

When CBO is on, this section is hidden — Meta handles distribution automatically.

## Conversion Settings

### Conversion Location

Where do you want conversions to happen?

* **Website** — Track conversions on your site via Meta Pixel.
* **Instant Forms** — Collect leads directly in Facebook/Instagram without leaving the app.

### Pixel & Conversion Event

Select your **Meta Pixel** and the specific **conversion event** you want to optimize for (e.g., Purchase, Lead, Add to Cart).

<Note>
  Your pixel must be installed and firing events on your website for conversion tracking to work. Verify in [Meta Events Manager](https://business.facebook.com/events_manager).
</Note>

### Optimization Goal

The optimization goal tells Meta what to prioritize. Available options depend on your campaign objective:

* **Leads** objective → Maximize leads, lead form submissions
* **Sales** objective → Maximize conversions, value
* **Traffic** objective → Maximize link clicks, landing page views

## Advantage Audience

Toggle **Advantage Audience** to let Meta's AI expand your targeting beyond the audience you defined. Meta uses your template as a starting signal but will reach additional people it predicts will convert.

<Note>
  Advantage Audience can improve performance, but it loosens your targeting control. Test it against strict targeting to see what works best for your account.
</Note>

## Schedule

Set when your ad sets run:

* **Continuous** — Starts immediately and runs until you pause or stop it.
* **Date Range** — Set specific start and end dates with optional time-of-day controls.

## Placements

Choose where your ads appear across Meta's network. Options include Facebook Feed, Instagram Feed, Stories, Reels, Audience Network, and more.

Use **Advantage+ Placements** to let Meta auto-optimize placement distribution, or manually select specific placements.

## Attribution Windows

The attribution window defines how long after an ad interaction Meta credits a conversion. Common options:

* **1-day click** — Conversions within 1 day of clicking the ad.
* **7-day click** — Conversions within 7 days of clicking.
* **1-day click, 1-day view** — Includes view-through conversions.

<Tip>
  Shorter windows give more conservative reporting. Longer windows capture more conversions but may include actions less directly tied to your ad.
</Tip>