> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adstellar.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Winning Ads Hub

> A unified view of your top-performing ads across all landing pages.

## Overview

The Winning Ads page is a central hub that brings together [Proven Winners](/guides/insights/proven-winners) and [AI Combos](/guides/insights/ai-combos) into a single view. Every landing page with ad data is listed here, giving you a quick way to evaluate performance and take action across your entire account.

## Navigating the Hub

<Steps>
  <Step title="Open Winning Ads">
    Navigate to **Winning Ads** from the sidebar and select your ad account.
  </Step>

  <Step title="Browse landing pages">
    All landing pages with ad data are listed. Each card displays:

    * **Performance Score** — a 1–10 rating based on overall ad performance
    * **Spend** — total spend across all ads for that page
    * **Results** — total conversions or outcomes
    * **Cost/Result** — average cost per conversion
    * **ROAS** — return on ad spend
    * **CTR** — click-through rate
  </Step>

  <Step title="Take action">
    Each landing page card has two action buttons:

    * **Top Ads** — opens the proven winners for that landing page, showing the best-performing tested combinations
    * **AI Combos** — opens AI-suggested combinations for that page. For underperforming pages, this button shows as **AI Suggestions** to emphasize discovery opportunities.
  </Step>

  <Step title="Drill into combinations">
    Both drill-down views use the same combo card format with **Add to Draft** functionality, so you can add any combination to a campaign draft directly from this hub.
  </Step>
</Steps>

## Filters and Search

| Filter      | Description                  |
| ----------- | ---------------------------- |
| **Search**  | Filter landing pages by URL  |
| **Spend**   | Filter by spend range        |
| **Results** | Filter by conversion count   |
| **ROAS**    | Filter by return on ad spend |
| **CTR**     | Filter by click-through rate |

<Tip>
  Use metric filters to quickly find underperforming pages that could benefit from AI Combos, or high-performing pages where you should scale Proven Winners.
</Tip>

## Lead Form Indicator

Landing pages that use **Meta Lead Forms** are marked with a lead form indicator on their card. This helps you quickly distinguish between lead generation and website conversion campaigns when browsing the hub.

## When to Use Winning Ads vs. Individual Pages

The Winning Ads hub is designed for account-level decision-making — scan all your landing pages, compare performance scores, and decide where to act. For deep analysis of a specific landing page, navigate directly to [Proven Winners](/guides/insights/proven-winners) or [AI Combos](/guides/insights/ai-combos) from the sidebar.