> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adstellar.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Proven Winners

> Find and scale your best-performing ad combinations.

## Overview

Proven Winners shows the exact element combinations that have run together in live campaigns and delivered strong results. Unlike [AI Combos](/guides/insights/ai-combos) which are predictions, every combination here has real performance data behind it.

## Viewing Proven Winners

<Steps>
  <Step title="Open Proven Winners">
    Navigate to **Proven Winners** from the sidebar and select your ad account.
  </Step>

  <Step title="Browse landing pages">
    Landing page cards are ranked by performance. Each card shows:

    * **Landing page URL**
    * **Spend** — total ad spend for that page
    * **Results** — total conversions or outcomes
    * **Purchase Value** — total conversion value
    * **Cost per Result** — average cost per conversion
    * **ROAS** — return on ad spend
    * **CTR** — click-through rate
  </Step>

  <Step title="View winning combinations">
    Click **View Winners** on a landing page card to see its top-performing ad combinations.
  </Step>

  <Step title="Review each winner">
    Every proven combo shows the exact elements that ran together:

    * **Creative** — the ad image or video
    * **Headline** — the headline used
    * **Primary Text** — the body copy
    * **CTA** — the call-to-action button
    * **Audience** — the targeting that was active

    Each combo displays real performance metrics: Spend, Results, ROAS, CTR, CPC, and Conversion Value.
  </Step>
</Steps>

## Scaling a Winning Combination

Click **Add to Draft** on any proven winner to add that exact combination to a new campaign draft. This lets you relaunch what's already working — same creative, same copy, same audience — with fresh budget.

<Tip>
  Proven Winners are your safest bet for scaling. These combinations have already delivered results, so relaunching them carries lower risk than testing new variations.
</Tip>

## Sorting Options

Sort winning combinations by any of these metrics:

* Performance Score
* Spend
* Results
* Cost per Result
* ROAS
* CTR
* Conversion Value

## Filters

| Filter          | Options                                                                                     |
| --------------- | ------------------------------------------------------------------------------------------- |
| **Date Range**  | Last 7 Days, Last 30 Days, Last 60 Days, Last 90 Days, All Time                             |
| **Attribution** | Meta (default) or Cometly (when connected via [Cometly integration](/integrations/cometly)) |

## Proven Winners vs. AI Combos

|                 | Proven Winners               | AI Combos                                     |
| --------------- | ---------------------------- | --------------------------------------------- |
| **Data source** | Real campaign results        | Predicted from individual element performance |
| **Risk level**  | Lower — tested and validated | Higher — untested combinations                |
| **Best for**    | Scaling what works           | Discovering new opportunities                 |

<Note>
  Use both together for a complete strategy: scale your Proven Winners for reliable returns while testing AI Combos to find the next breakout combination.
</Note>