> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adstellar.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Performance Dashboard

> Track campaign performance with drill-down metrics, date filters, and performance tiers.

The Performance Dashboard gives you a real-time view of how your campaigns, ad sets, and ads are performing across all connected ad accounts.

## Campaign Hierarchy

The dashboard is organized as a drill-down table:

1. **Campaigns** — top-level view of all campaigns in the selected ad account
2. **Ad Sets** — expand a campaign to see its ad sets
3. **Ads** — expand an ad set to see individual ads

Click any row to drill into its children. Breadcrumbs at the top let you navigate back up the hierarchy.

## Metrics

Every level of the hierarchy displays the same core metrics:

| Metric               | Description                         |
| -------------------- | ----------------------------------- |
| **Spend**            | Total amount spent                  |
| **Clicks**           | Link clicks                         |
| **Impressions**      | Number of times ads were shown      |
| **CTR**              | Click-through rate                  |
| **CPM**              | Cost per 1,000 impressions          |
| **CPC**              | Cost per click                      |
| **Results**          | Conversions based on your objective |
| **Conversion Value** | Revenue attributed to conversions   |
| **Cost per Result**  | Average cost per conversion         |
| **ROAS**             | Return on ad spend                  |

<Tip>
  Use **Column Presets** to quickly switch between metric views (e.g., "Engagement", "Conversions", "Revenue"). You can also build a custom column layout with the column customizer.
</Tip>

## Filtering

### Date Range

Filter data by preset ranges or a custom window:

* Today
* Yesterday
* Last 7 Days
* Last 14 Days
* Last 30 Days
* Lifetime

### Status

Filter campaigns by delivery status:

* **All** — shows everything
* **Active** — currently delivering
* **Paused** — manually paused

### Search

Use the search bar to find campaigns, ad sets, or ads by name. Results filter in real time as you type.

### Sorting

Click any column header to sort ascending or descending. Sorting applies within the current hierarchy level.

## Performance Tiers

AdStellar assigns a performance tier to each campaign, ad set, and ad based on your goals:

| Tier         | Meaning                                              |
| ------------ | ---------------------------------------------------- |
| **Winner**   | Exceeding your target metrics consistently           |
| **Good**     | Meeting targets within an acceptable range           |
| **Learning** | Still in Meta's learning phase — not enough data yet |
| **Poor**     | Underperforming against your targets                 |

<Note>
  Performance tiers only appear for campaigns that have goals set. [Learn about setting goals →](/guides/launch/goals)
</Note>

## Attribution Source

Toggle between **Meta** and **Cometly** attribution at the top of the dashboard. This changes which data source is used for conversion-related metrics (Results, Conversion Value, Cost per Result, ROAS).

[Learn about attribution settings →](/integrations/attribution)