> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adstellar.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# UGC Avatar Videos

> Generate realistic UGC-style videos with AI avatars talking about your product.

UGC-style ads are among the highest-converting formats on Meta. AdStellar lets you generate them instantly using AI avatars — no creators, no shoots, no waiting.

<video autoPlay loop muted playsInline style={{ width: '100%', borderRadius: '12px', marginTop: '16px', marginBottom: '16px' }}>
  <source src="https://mintcdn.com/adstellarai/W3gnUVOO9KFygrmt/images/ugc-avatar-preview.mp4?fit=max&auto=format&n=W3gnUVOO9KFygrmt&q=85&s=7d824cddcde7f2834b11805e07f70fcb" type="video/mp4" data-path="images/ugc-avatar-preview.mp4" />
</video>

## What is a UGC Avatar Video?

A UGC avatar video features an AI-generated person talking directly to camera about your product. It looks like authentic creator content, but you have full control over the script, avatar, voice, and delivery.

## How to Create a UGC Avatar Video

<Steps>
  <Step title="Open the UGC Avatar Creator">
    Go to **Canvas > Video Ads** and select the **UGC Avatar** option. You can also access this from **Product to Video**.
  </Step>

  <Step title="Select Your Product">
    Choose a product from your catalog or enter details manually. This provides context for the script and visuals.
  </Step>

  <Step title="Upload a Product Image">
    Select or upload a product image to feature in the video alongside the avatar.
  </Step>

  <Step title="Choose an Avatar">
    Browse the avatar gallery and pick an AI actor. Choose someone who matches your target audience and brand personality.
  </Step>

  <Step title="Write or Generate the Script">
    Write the script yourself, or click **Generate Script** to let AI write one based on your product details. The best scripts are short, conversational, and hook-first.
  </Step>

  <Step title="Select a Voice">
    Pick a voice for your avatar. Preview different voices to find the right tone and energy. Match the voice to the avatar for a natural feel.
  </Step>

  <Step title="Adjust Settings">
    Choose your aspect ratio, tone, and any other creative preferences.
  </Step>

  <Step title="Generate and Review">
    Click **Generate**. Rendering takes 2–5 minutes. Watch the preview to check the content, pacing, and delivery.
  </Step>

  <Step title="Render Final Video (Optional)">
    The initial result is a preview. For the highest quality output, click **Render Final Video** to apply pro lip-sync processing — this precisely aligns the avatar's lip movements to the audio and polishes the final result. Rendering costs additional credits based on video duration. See [Render Credit Costs](/guides/create/video-ads#render-credit-costs) for details.
  </Step>

  <Step title="Download or Save">
    Download the video or save it to your Media Library for use in campaigns.
  </Step>
</Steps>

## Choosing the Right Avatar

The avatar gallery includes a variety of stock avatars. When selecting:

* **Match your audience** — Choose an avatar that your target customer can relate to
* **Consider the tone** — Some avatars feel more professional, others more casual
* **Test multiple options** — Different avatars can dramatically change ad performance

### Custom AI Avatars

You can also create a custom AI actor instead of using a stock avatar. Click **Create AI Actor** and configure:

* **Name** — Give your actor a name for easy reference
* **Appearance** — Choose gender, age group, and ethnicity
* **Outfit** — Select from outfit presets or describe what they should wear
* **Scene** — Choose a background setting for the actor
* **Details** — Add any additional description to fine-tune the look

AI generates a portrait based on your selections, which you can then use in any UGC avatar video.

## Script Writing Tips

The script is the most important part of a UGC ad. Here's what works:

* **Start with a hook** — "Stop scrolling if you..." or "I just discovered..."
* **Keep it under 30 seconds** — Short and punchy wins on Meta
* **Talk like a human** — Write how someone would actually speak, not marketing copy
* **Focus on one benefit** — Don't try to say everything in one ad
* **End with a CTA** — Tell viewers what to do next

## Best Practices

* **Generate 3–5 variations** per product with different avatars and scripts
* **Test hooks** — The first 3 seconds determine if someone watches
* **Use portrait (9:16) for Stories/Reels** and square (1:1) for Feed
* **Pair with image ads** — Run UGC videos alongside static images for a diversified creative mix