> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adstellar.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Best Practices

> Proven strategies for getting the best results from AdStellar.

Practical guidelines to help you launch better campaigns, test smarter, and scale what works.

## Budget Guidelines

* Minimum **$5/day** per ad set for Leads, **$10/day** for Sales.
* With Creative Testing Mode, budget is split across more ad sets — plan accordingly.
* CBO with at least **\$100/day** works well for 8–12 ad sets.
* Let campaigns run for **3–7 days** before making decisions (learning phase).

<Note>
  See the [Meta Ad Specs guide](/guides/meta-ad-specs) for exact budget minimums by objective.
</Note>

## Testing Strategy

* Start with **3–5 creative variants** per campaign.
* Use [Creative Testing Mode](/guides/launch/creative-testing-mode) for clean A/B tests.
* Test one variable at a time (creative, headline, audience) for clearest insights.
* Use [AI Combos](/guides/insights/ai-combos) to find untested combinations worth trying.

## Creative Best Practices

* Prepare videos in multiple aspect ratios: **1:1** (Feed), **9:16** (Stories/Reels), **16:9** (In-stream).
* Use 3–5 headline variants and 2–3 primary text variants per creative template.
* Include a clear call-to-action that matches your objective.
* Refresh creatives every **2–4 weeks** to avoid fatigue — check [AI Insights](/guides/insights/ai-insights) for fatigue signals.

## Scaling Winners

* Use [Proven Winners](/guides/insights/proven-winners) to find combinations that work and relaunch them.
* Check AI Insights weekly to spot trends and fatigue.
* When a creative performs well, duplicate it with slight variations to extend its life.
* Use [AI Builder](/guides/launch/ai-builder) to automatically generate campaigns based on your best performers.

## Organization Tips

* Use [naming tokens](/guides/launch/naming-tokens) to keep campaigns organized in Meta Ads Manager.
* Create a workspace per client (agencies) or per product line (brands).
* Save successful launches as templates for quick reuse.
* Use [audience templates](/guides/launch/audience-templates) for targeting configs you use repeatedly.

## Common Mistakes to Avoid

* **Wrong objective** — Don't use Traffic when you want conversions. Use Sales or Leads.
* **Mismatched result metric** — Don't set your result metric to something different from your actual goal.
* **Editing during learning** — Don't change campaigns during the learning phase (first \~50 conversions).
* **Forgetting to activate** — AdStellar publishes campaigns as paused. Don't forget to [turn them on](/troubleshooting/turn-on-campaign) in Meta Ads Manager.