> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adstellar.ai/llms.txt
> Use this file to discover all available pages before exploring further.
# AdStellar Agent
> Your built-in AI media buyer — create ads, analyze performance, and launch Meta campaigns from a single chat.
The **AdStellar Agent** is a conversational AI assistant built into AdStellar. Think of it as your own media buyer that you can talk to in plain language. Ask it to make an ad, review your performance, launch a Meta campaign, or set up rules that manage your ads for you — and it does the work using your own products, brand, creatives, and live ad data.
It's the home screen after you log in, labeled **Agent** in the left sidebar, and lives at **[app.adstellar.ai/chat](https://app.adstellar.ai/chat)**.
It also works in **Slack** — mention `@AdStellar` in any channel or send it a direct message. See [Use the Agent in Slack](/getting-started/use-agent-in-slack).
The Agent works on top of everything else in AdStellar. Anything it creates (images, videos, campaigns) shows up in your projects, media library, and campaigns just like work you do by hand — and you can keep editing it there.
## What you can do
In one conversation, the Agent can:
* **Create ad creative** — image ads, talking-actor videos, UGC-style videos, and ads built from a landing-page URL or a competitor's ad.
* **Work with AI actors** — create custom actors, browse the stock library, and put your product in an actor's hands.
* **Analyze performance** — rank your top creatives, copy, and audiences; spot underperformers and trends; compare campaigns; and explain *why* a metric changed.
* **Launch & manage Meta campaigns** — build and publish campaigns, clone past winners, build a "greatest hits" of your top creatives, and pause, resume, archive, or adjust budgets.
* **Work on its own** — scheduled check-ins, guardrail alerts, and rules that monitor and act on your ads between sessions (pause underperformers, scale winners, catch creative fatigue). See [Tasks](/agent/tasks).
* **Answer questions** — how-to help, strategy advice, and quick lookups about your account.
See the full breakdown in [What You Can Do](/agent/capabilities).
## How it works
### Just talk to it
Describe what you want in everyday language — for example, *"Make me a UGC video for my new serum"* or *"Which of my ads should I cut?"* The Agent asks the minimum questions it needs, recommends a sensible default when a request could go several ways, and then gets to work.
### It knows your account
The Agent can look up your own AdStellar data — products, brand kit, projects, assets, AI actors, campaigns, and live Meta performance — so its answers and creative are specific to you, not generic. It only ever has access to **your own team and workspace data**.
Performance analysis, launching, and campaign management require a connected Meta ad account. If you haven't connected Meta yet, see [Connect Meta](/getting-started/connect-meta). Creative generation works without it.
### Nothing happens without your confirmation
The Agent is confirmation-first. Before it generates creative, launches a campaign, changes a budget, or pauses or resumes a campaign, it shows you a **confirmation card** with the details and waits for you to click **Confirm**. The exact credit cost is always shown up front, so there are no surprises. Click **Cancel** and nothing happens.
### Long jobs run in the background
Video generation and other heavy tasks run in the background. You'll see a progress card in the chat, and the finished result drops back into the conversation when it's ready. You can keep chatting, switch to another conversation, or leave the page and come back.
### Attach images
You can paste or upload images directly into the chat — for example, a competitor's ad you want to recreate, or a product photo you want featured. The Agent can analyze them and use them as references.
## Conversations
Open the Agent and type your request, or pick a starter from the launcher icons on the home screen. A new conversation is created as soon as you send your first message.
Past conversations are saved in the left sidebar. Click any one to continue it — the Agent keeps the full context of that thread.
Your chats are **private to you** by default (the **Me** tab). You can share a conversation with specific teammates; shared chats appear under the **Team** tab for everyone they're shared with.
## Modes & credits at a glance
The Agent has three **modes** that trade speed for depth — **Quick**, **Standard** (the default), and **Deep research**. You pick the mode in the composer.
The Agent is a working media buyer, so messages are **metered in credits**: glue turns (chip taps, confirmations, short clarifications that run no analysis) are free, and turns where the Agent does real work cost more, up to a per-message maximum that depends on the mode (Quick up to 200, Standard up to 700, Deep research up to 1,700). Any paid action is confirmed before it runs, so there are never silent charges, and credits are priced so a typical message is a small fraction of your monthly balance.
Learn more in [Modes & Credits](/agent/modes-credits).
## Quick start
Log in to AdStellar — you'll land on the Agent home screen. (You can also click **Agent** in the sidebar.)
Try a starter prompt or type your own, e.g. *"Make an image ad for my best-selling product"* or *"Show me my top creatives from the last 30 days."*
The Agent confirms the details it needs and proposes an approach.
Review the confirmation card (including the credit cost) and click **Confirm**. The result lands right in the chat.
Prompt ideas, best practices, and answers to common questions about the Agent.